Online Brand Reputation Manager

Why This Role Matters

A brand is the story people tell when you’re not in the room. In today’s digital world, that story spreads instantly. As our Online Brand Reputation Manager, you’ll be the person who keeps our story strong, authentic, and trusted. You’ll make sure that when people talk about us online—whether on social media, review platforms, or news outlets—they see the best version of who we are.

This isn’t just about handling comments or answering reviews. It’s about strengthening brand credibility, shaping long-term corporate reputation strategy, and leading with empathy. Every message you manage, every response you write, every trend you track—it all feeds into how the world sees us.

And yes, this role comes with complete flexibility. You’ll be working remotely, connecting with a passionate team that values quick problem-solving, open communication, and a shared drive to protect and grow our reputation.

Salary: $89,000 annually

Your Daily Impact in This Role

Monitoring Brand Conversations Online

Your mornings might start with a quick scan using reputation monitoring tools. You’ll check who’s talking about us, what they’re saying, and where we need to step in. Sometimes it’s praise (those days feel good). Other times, it’s feedback that stings a little—but that’s when you shine. Because you know how to listen, respond, and turn a challenge into trust.

Engaging in Real-Time Online Interactions

You’ll manage online presence monitoring across platforms. From Twitter threads to Google reviews, you’ll jump in with timely responses. Here’s a snapshot: a customer posts a frustrated comment at 9 a.m.—by 9:15, you’ve responded with empathy and turned the situation around. That’s the kind of quick, thoughtful action that keeps our digital brand image healthy.

Preventing and Handling Crises

Not every day is smooth sailing. Sometimes issues pop up—a misunderstanding on social media, a negative review going viral, or a competitor pushing false narratives. Here’s where your skills in crisis communication management come in. You’ll lead the charge in online crisis response, making sure we address concerns fast and with transparency. Staying silent online is never an option—every response shapes how people see us.

Shaping Long-Term Reputation Strategy

We’re not just reacting. We’re planning. You’ll help shape our public relations strategy, making sure our voice is consistent and authentic. That means working on campaigns that don’t just fix problems but build positive buzz around our work. Think brand storytelling, customer shoutouts, and campaigns that connect with people.

Strengthening Trust Over Time

At its core, this role is about strengthening brand credibility and trust over time. You’ll keep a steady focus on how customers see us, and you’ll work to turn everyday interactions into long-term loyalty. This might mean spotlighting happy customers, celebrating wins with the team, or just showing up consistently in the right way.

How Success Looks in This Role

• You’ve created a rhythm for consumer perception analysis—tracking how people feel about us and spotting trends before they blow up.
• Negative reviews don’t sit unanswered. You’ve built a system for online review management where every voice gets heard.
• Our reputation score across platforms climbs steadily, thanks to your mix of quick wins and big-picture planning.
• You track shifts in brand sentiment to catch risks before they grow.
• We’ve got fewer surprises, because you’ve nailed reputation risk assessment and set up proactive checks.
• Most importantly, customers start saying things like, “They listen,” and “I trust this brand.” That’s your work shining through.

Skills That Make You Shine Here

Natural Communicator

You’re not writing robotic replies. You’re writing like a human, with warmth and clarity. You know how to calm someone down, cheer someone up, and speak with empathy—all while keeping the brand voice strong.

Strategic Thinker

You’ll manage the daily details while also shaping a strategy that supports long-term reputation growth. You can zoom out to see the big picture and zoom in to solve the small fires.

Social Media Savvy

Platforms change fast. You stay ahead of trends, understand social media reputation dynamics, and know when to jump into a conversation—or when to step back and let it pass.

Calm Under Pressure

When a crisis hits, your steady approach turns pressure into solutions. You’ve got experience in crisis communication management, and you know how to guide a team through the storm. You stay calm and thoughtful, acting quickly when it counts.

Data-Friendly

You’ll be tracking everything from sentiment reports to review scores. Comfort with data makes it easy for you to back up recommendations with factual evidence.

SEO Awareness

Part of reputation today is how we appear in search results. Your skills in SEO reputation management will help us control what shows up when people Google our name. You know how to push the positive forward and handle the negative smartly.

A Snapshot of Your Day

Here’s a snapshot:

• Morning: Coffee in hand, you scan mentions on social media, reviews on Yelp, and Google alerts. You notice a customer left a tough review. You reply with a solution and DM them an apology and a discount code. They thank you within the hour. Win.
• Midday: Weekly call with the marketing team. You share a report on trending topics and how they affect our digital reputation management. Everyone adjusts campaigns based on your insights.
• Afternoon: A journalist tags us in a tweet about an industry issue. You coordinate with leadership, draft a thoughtful response, and post it within minutes. The tweet gains traction—in a good way.
• Evening: You wrap up by updating our stakeholder communication report. Leadership sees at a glance what’s working, what’s risky, and where we’re heading.

That’s a pretty full day—but one that makes a visible difference.

What You’ll Bring With You

• Solid experience handling online reputations, preferably for brands with a wide audience.
• A knack for storytelling and writing in a conversational tone.
• Familiarity with reputation monitoring tools like Brandwatch, Sprout Social, or similar platforms.
• Strong sense of empathy—you understand that behind every comment is a real person.
• Ability to work independently and remotely, without losing touch with the team.
• Bonus points if you’ve worked in PR, communications, or customer success before.

Why You’ll Love Working Here

Real Connections

Even though we’re remote, we don’t feel distant. We keep things connected with weekly huddles, quick Slack chats, and virtual coffee breaks. You’ll get to know the team as more than just co-workers—we’re a group that genuinely enjoys working together.

Space to Grow

We’re big believers in professional development. Want to take a course in reputation repair or sharpen your skills in consumer perception analysis? We’ll support that. Growth here isn’t just encouraged, it’s expected.

Celebrating Wins

Every small victory matters. Whether it’s turning a negative review into a glowing update or seeing our reputation score rise, we celebrate those moments as a team. You won’t be working in a vacuum—you’ll see the impact of your work every day.

Flexibility

Work from anywhere. Your home office, a coffee shop, the beach—it’s your call. What matters is the impact you make, not where you log in from.

Meaningful Work

Ultimately, this isn’t just about managing reviews. It’s about shaping how people see us. And that’s powerful. Your work will directly shape the trust we earn and the story we tell.

What Success Feels Like for You

• You end the week with more positive mentions than negative ones.
• Customers start using words like “reliable,” “authentic,” and “trustworthy” to describe us.
• Crises feel less like disasters and more like challenges you’re fully equipped to handle.
• The leadership team relies on your updates before making big decisions. Your voice matters.
• You feel proud—not just of what you do, but of how you’re helping people connect to a brand they can trust.

Final Word

This role isn’t behind the scenes—it’s front and center in shaping how people see us. As an Online Brand Reputation Manager, you’re protecting what we’ve built and helping us grow into something bigger. It’s a role that requires energy, empathy, and creativity.

If you’re ready to jump in, take ownership, and help us build a brand people can believe in, then this role is calling your name.

Let’s do this together.